Kowl flies with his rainbow wings spread

THE REBELLION'S MESSENGER, LOOKOUT AND WORRIER

Kowl

The Great Rebellion's lookout gets called a coward in one episode and framed for theft in another, and both accusations turn out to be wrong by the end.

Kowl is a small, rainbow-winged flying creature who serves as messenger, lookout and exposition source for the Great Rebellion in She-Ra: Princess of Power, structurally the show's equivalent of Orko.

Scroll
1985
Year Kowl debuts on screen, in He-Man and She-Ra: The Secret of the Sword, the same film that introduces She-Ra
42
Episodes of She-Ra: Princess of Power with Kowl on screen
Lookout
His job for the Great Rebellion, along with messenger
3
Kowl figures and collectibles made since 1985

THE REBELLION'S MESSENGER AND LOOKOUT

More than comic relief, most of the time

He-Man has Orko, and on Etheria the Great Rebellion has Kowl, a small flying friend who does much the same job. He warns Adora of danger and carries news between camps, and the show's opening narration names him as one of only three others who share She-Ra's secret identity, alongside Light Hope and Madame Razz. Lou Scheimer voices him, credited as Erik Gunden.

He is on screen in 42 of the show's episodes, and far more often as background than as the focus: in rebel-camp scenes he is usually somewhere in the frame while the story belongs to someone else.

Kowl and a female owl-like creature stand together on a tree branch
With Kowla, "Zoo Story."
Kowl holds out his hands and talks from a branch
"Zoo Story."
The boy Marcus looks aside while Kowl perches on a fence post beside him
With Marcus, "The Crown of Knowledge."
Red Eye ties rope around a struggling Kowl
With Red Eye, "Birds of a Feather."
Kowl flies beside Adora near a village building
With Adora, "Birds of a Feather."
Kowl peeks out from between blue leaves with a sleepy look
"Troll's Dream."
Kowl flies toward the viewer with a frightened look
"The Wizard."
Kowl sits on a wooden table beside a jug with his head bowed
"The Wizard."
Kowl clings to a gnarled tree branch with a startled look
"Welcome Back, Kowl."
Kowl perches on a post beside Adora, who looks off to the side
With Adora, "Welcome Back, Kowl."
Kowl sits on the crate with his back turned beside Madame Razz and Adora
With Madame Razz and Adora, "One to Count On."
Kowl lands on a pipe carrying the Sword of Protection
"Friendship."
Kowl glares forward with his arms crossed
"The Laughing Dragon."
Kowl hovers before the glowing fang-like rocks of the Cavern of Fire as Adora stands at right
With Adora, "The Stone in the Sword."
Kowl reads a huge open book while Madame Razz tumbles among stacks of old books
With Madame Razz, "Three Courageous Hearts."

Kowl in Birds of a Feather, put to work and not happy about it.

Bow ties up a bundle with Kowl in a sling, Kowl folds his arms, and Red Eye peers round the corner.

Clipped from our own copy of He-Man and the Masters of the Universe, Birds of a Feather (She-Ra: Princess of Power, 1985), 2:57 to 4:57, 2 minutes. Nothing is added and nothing is sped up. Copyright Mattel.

ACCUSED TWICE, GUILTY NEITHER TIME

Framed for theft, then called a coward

"Welcome Back, Kowl" is the episode that puts his loyalty on trial. Imp frames him for taking Horde money after Kowl drops a goosh-fruit on him, and the timing is made worse by a private promise Kowl makes to Madame Razz the same night, one he will not break even when it leaves him without an alibi. The rebel camp turns on him, he sets out alone for the Fright Zone to clear his name, and the episode resolves with an apology rather than a punishment once the truth comes out.

"The Wizard" tests him from the other direction. Kowl fails to warn Bow and Adora about an approaching Horde patrol, Bow is frozen as a result, and Bow calls him a coward for it back at camp. Rather than argue, Kowl and Madame Razz slip away together to find a wizard who might sell them a courage spell, and the episode treats his self-doubt as a real problem worth solving on its own terms rather than a joke to be waved off.

FAMILY, AND A FELLOW OWL

A cousin who sells him out, and a captivity he will not accept

"Birds of a Feather" gives him his only named relative on screen: his cousin Red Eye, who approaches Hordak hoping to join the Horde and offers Kowl's own feathers as proof of worth. Shadow Weaver uses the feathers for a family mind-reading spell that lets the Horde eavesdrop on the rebel camp, and once Castaspella works out how it was done, Kowl decides he has become a danger to his friends and flies off alone to the Valley of the Lost rather than put them at further risk.

"Zoo Story" pairs him with another of his own kind: a female owl named Kowla, who is just as keen on being well fed as Kowl admits he once was himself. The two are caught together and caged in Hordak's private zoo, and the episode's clearest line is Kowl's own: being taken care of is not the same as being cared for, and he is not willing to settle for the first just because the second looks the same from inside a cage.

THE FIGURE SITUATION

No Kowl figure on shelves right now

Every Kowl release is sold out or retired at the moment.

IN BRIEF

Kowl, year by year

1985

"He-Man and She-Ra: The Secret of the Sword" premieres

Introduces Kowl as part of the Great Rebellion supporting cast on Etheria.

1985

She-Ra: Princess of Power airs

The full series run, with Kowl part of the rebel camp throughout.

1985

Mattel's Princess of Power line releases vintage Kowl

A carded figure in the first Princess of Power wave, packed with a mini-comic. Long retired.

2014

MOTU Classics releases a subscription-only Kowl

A MattyCollector subscription figure for the adult-collector line. Also retired.

2025

Funko pairs Kowl with She-Ra

A small Kowl rides along with a She-Ra Pop! in Funko's Pop! & Buddy line; he is not sold on his own.

Voice (She-Ra: Princess of Power, 1985-1987)
Lou Scheimer
Credited as Erik Gunden on the cast lists of "Into Etheria," "Reunions," "Battle for Bright Moon" and "She-Ra Unchained."

Questions

Kowl questions, answered

Who is Kowl?

The Great Rebellion's messenger and lookout in She-Ra: Princess of Power, a little winged creature who flies with Adora and Madame Razz.

Who voices Kowl?

Lou Scheimer, the Filmation co-founder, credited under the name Erik Gunden.

What species is Kowl?

An owl-koala hybrid, in Mattel's packaging copy, with rainbow-colored wings.

Is Kowl related to any other character?

Yes, a cousin named Red Eye, introduced in "Birds of a Feather," whose attempt to join the Horde ends up exposing the rebel camp to a spying spell.

Is Kowl a coward?

Bow calls him one in "The Wizard" after he fails to give a warning in time, but the episode treats that accusation as something to work through rather than a settled fact, and Kowl and Madame Razz go looking for a courage spell together rather than accepting the label.

Was Kowl ever accused of betraying the Rebellion?

Yes, in "Welcome Back, Kowl." Imp frames him for taking Horde money, and a promise Kowl made to Madame Razz the same night leaves him without an alibi. The accusation does not hold up, and the camp apologizes once the truth comes out.

Does Kowl have a love interest?

"Zoo Story" pairs him with another of his own kind, a female owl named Kowla, while the two are held captive together in Hordak's private zoo.

How many episodes does Kowl appear in?

In 42 of She-Ra: Princess of Power's 93 episodes, and he hangs around the edge of many more scenes built around someone else.

Does Kowl have an action figure available right now?

Not right now. The 2025 Funko Pop! & Buddy, which puts a small Kowl beside a She-Ra Pop!, is sold out at Big Bad Toy Store, and the vintage and Classics releases are both retired.

Does Kowl appear in the 2026 live-action film?

Kowl has no announced casting or appearance in the 2026 live-action film.

Compiled by the heman.org desk from the She-Ra: Princess of Power episodes and their cast lists, Mattel's vintage and Classics packaging copy, and The Toy Collector's Guide for the vintage figure. Base character record: heman.fandom.com (CC BY-SA 3.0).