THE REBELLION'S MESSENGER, LOOKOUT AND WORRIER
Kowl
The Great Rebellion's lookout gets called a coward in one episode and framed for theft in another, and both accusations turn out to be wrong by the end.
Kowl is a small, rainbow-winged flying creature who serves as messenger, lookout and exposition source for the Great Rebellion in She-Ra: Princess of Power, structurally the show's equivalent of Orko.
THE REBELLION'S MESSENGER AND LOOKOUT
More than comic relief, most of the time
He-Man has Orko, and on Etheria the Great Rebellion has Kowl, a small flying friend who does much the same job. He warns Adora of danger and carries news between camps, and the show's opening narration names him as one of only three others who share She-Ra's secret identity, alongside Light Hope and Madame Razz. Lou Scheimer voices him, credited as Erik Gunden.
He is on screen in 42 of the show's episodes, and far more often as background than as the focus: in rebel-camp scenes he is usually somewhere in the frame while the story belongs to someone else.















Kowl in Birds of a Feather, put to work and not happy about it.
Clipped from our own copy of He-Man and the Masters of the Universe, Birds of a Feather (She-Ra: Princess of Power, 1985), 2:57 to 4:57, 2 minutes. Nothing is added and nothing is sped up. Copyright Mattel.
ACCUSED TWICE, GUILTY NEITHER TIME
Framed for theft, then called a coward
"Welcome Back, Kowl" is the episode that puts his loyalty on trial. Imp frames him for taking Horde money after Kowl drops a goosh-fruit on him, and the timing is made worse by a private promise Kowl makes to Madame Razz the same night, one he will not break even when it leaves him without an alibi. The rebel camp turns on him, he sets out alone for the Fright Zone to clear his name, and the episode resolves with an apology rather than a punishment once the truth comes out.
"The Wizard" tests him from the other direction. Kowl fails to warn Bow and Adora about an approaching Horde patrol, Bow is frozen as a result, and Bow calls him a coward for it back at camp. Rather than argue, Kowl and Madame Razz slip away together to find a wizard who might sell them a courage spell, and the episode treats his self-doubt as a real problem worth solving on its own terms rather than a joke to be waved off.
FAMILY, AND A FELLOW OWL
A cousin who sells him out, and a captivity he will not accept
"Birds of a Feather" gives him his only named relative on screen: his cousin Red Eye, who approaches Hordak hoping to join the Horde and offers Kowl's own feathers as proof of worth. Shadow Weaver uses the feathers for a family mind-reading spell that lets the Horde eavesdrop on the rebel camp, and once Castaspella works out how it was done, Kowl decides he has become a danger to his friends and flies off alone to the Valley of the Lost rather than put them at further risk.
"Zoo Story" pairs him with another of his own kind: a female owl named Kowla, who is just as keen on being well fed as Kowl admits he once was himself. The two are caught together and caged in Hordak's private zoo, and the episode's clearest line is Kowl's own: being taken care of is not the same as being cared for, and he is not willing to settle for the first just because the second looks the same from inside a cage.
THE FIGURE SITUATION
No Kowl figure on shelves right now
Every Kowl release is sold out or retired at the moment.
IN BRIEF
Kowl, year by year
"He-Man and She-Ra: The Secret of the Sword" premieres
Introduces Kowl as part of the Great Rebellion supporting cast on Etheria.
She-Ra: Princess of Power airs
The full series run, with Kowl part of the rebel camp throughout.
Mattel's Princess of Power line releases vintage Kowl
A carded figure in the first Princess of Power wave, packed with a mini-comic. Long retired.
MOTU Classics releases a subscription-only Kowl
A MattyCollector subscription figure for the adult-collector line. Also retired.
Funko pairs Kowl with She-Ra
A small Kowl rides along with a She-Ra Pop! in Funko's Pop! & Buddy line; he is not sold on his own.
Questions
Kowl questions, answered
Who is Kowl?
The Great Rebellion's messenger and lookout in She-Ra: Princess of Power, a little winged creature who flies with Adora and Madame Razz.
Who voices Kowl?
Lou Scheimer, the Filmation co-founder, credited under the name Erik Gunden.
What species is Kowl?
An owl-koala hybrid, in Mattel's packaging copy, with rainbow-colored wings.
Is Kowl related to any other character?
Yes, a cousin named Red Eye, introduced in "Birds of a Feather," whose attempt to join the Horde ends up exposing the rebel camp to a spying spell.
Is Kowl a coward?
Bow calls him one in "The Wizard" after he fails to give a warning in time, but the episode treats that accusation as something to work through rather than a settled fact, and Kowl and Madame Razz go looking for a courage spell together rather than accepting the label.
Was Kowl ever accused of betraying the Rebellion?
Yes, in "Welcome Back, Kowl." Imp frames him for taking Horde money, and a promise Kowl made to Madame Razz the same night leaves him without an alibi. The accusation does not hold up, and the camp apologizes once the truth comes out.
Does Kowl have a love interest?
"Zoo Story" pairs him with another of his own kind, a female owl named Kowla, while the two are held captive together in Hordak's private zoo.
How many episodes does Kowl appear in?
In 42 of She-Ra: Princess of Power's 93 episodes, and he hangs around the edge of many more scenes built around someone else.
Does Kowl have an action figure available right now?
Not right now. The 2025 Funko Pop! & Buddy, which puts a small Kowl beside a She-Ra Pop!, is sold out at Big Bad Toy Store, and the vintage and Classics releases are both retired.
Does Kowl appear in the 2026 live-action film?
Kowl has no announced casting or appearance in the 2026 live-action film.
Compiled by the heman.org desk from the She-Ra: Princess of Power episodes and their cast lists, Mattel's vintage and Classics packaging copy, and The Toy Collector's Guide for the vintage figure. Base character record: heman.fandom.com (CC BY-SA 3.0).
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