Roadmap · updated as items go up
Every MOTU toy announced for 2027
Mattel put its whole 2027 slate on a screen at San Diego Comic-Con and then went quiet on prices. This is everything that was shown, what stage each item is at, and what is still missing. We update it as things move to preorder.
Updated July 29, 2026
Why 2027 is loaded
Masters of the Universe launched in 1982, which makes 2027 the 45th anniversary. Mattel said as much at the panel and is treating the year accordingly. The volume announced is unusual: three Chronicles assortments, an entire Origins reboot with a build-a-figure hook, a Target-exclusive Panthor, a Celebration four-pack and a Snake Mountain reissue.
The caveat worth carrying through this whole page: almost none of it has a price or a street date. Mattel showed the roadmap, not the release calendar.
MOTU Chronicles
From 2027 every wave pairs one movie figure with two original reimaginings of classic characters. Background on the line is on the Chronicles hub.
| Item | Detail | Status |
|---|---|---|
| He-Man (armoured) | Non-movie reimagining, Assortment 1 | Revealed |
| Clawful | Non-movie reimagining, Assortment 1 | Revealed |
| Mekaneck (movie) | Movie figure, Assortment 1 | Revealed |
| Armoured Teela | Non-movie reimagining, Assortment 2 | Revealed |
| Mer-Man | Non-movie reimagining, Assortment 2 | Revealed |
| Fisto v2 (movie) | Movie figure, Assortment 2 | Revealed |
| Man-At-Arms (armoured) | Non-movie reimagining, Assortment 3. Bart Sears design language. | Concept and figure shown |
| Buzz-Off | Non-movie reimagining, Assortment 3. Translucent wings, swappable heads. | Early concept |
| Spikor (movie) | Movie figure, Assortment 3 | Revealed |
| Panthor | Oversized, soft goods, armoured saddle. Target exclusive. | Spring 2027 |
| Sorceress with Zoar | Soft-goods cape, removable wings, Zoar included | Revealed, no date |
| Celebration four-pack | Prince Adam, Teela, Man-At-Arms, Roboto | Revealed, no date or price |
| Beast Man (movie) | Digital sculpt shown at panel | Concept |
| Goat Man (movie) | Finished figure shown at booth | Revealed, no date |
MOTU Origins, rebooted
The bigger surprise of the panel. Origins is being refreshed with a heavily vintage-inspired aesthetic drawn from the 1980s card-back art and mini-comics, moving to window boxes whose back panels interconnect into a continuous battle scene.
| Item | Detail | Status |
|---|---|---|
| Shadow Beast build-a-figure wave | BAF split across six figures, with new swappable hip joints so parts fit existing Origins bodies | Revealed |
| Wave 1: Beast Man, Man-At-Arms, He-Man | Vintage-styled, window-box packaging | Revealed |
| Wave 2: Skeletor, Mer-Man, Man-E-Faces | Vintage-styled, window-box packaging | Revealed |
| Too Bad | All-new torso and legs, updated proportions, new mini-comic | Revealed |
| Laser Light He-Man | Shown at panel | Revealed |
| Snake Mountain | New release with the long-requested lava waterfall accessory | Revealed |
| Origins Movie He-Man and Skeletor two-pack | Target exclusive, preorder QR shown at panel | Preorder announced |
| Origins Movie Teela | Shown at panel | Revealed |
Mondo
Not Mattel, but running on the same calendar and announced at the same convention.
| Item | Detail | Status |
|---|---|---|
| Stratos, 1/6 scale | Announced at the Mondo panel | No price or date |
| Sorceress, 1/6 scale | Announced at the Mondo panel | No price or date |
| Trap Jaw, 1/12 scale | Announced at the Mondo panel | No price or date |
| Deluxe Skeletor 2.0, 1/6 scale | Interchangeable parts covering Laser Power and Terror Claws looks | No price or date |
| 200X Keldor, 1/12 scale | SDCC exclusive, 115 dollars. First 1,500 ship October 2026, later orders February 2027. | On sale |
What was not announced
Worth recording, because absences say as much as reveals. There were no new Masterverse figures. There was no dedicated anniversary sub-line or anniversary packaging. There were no announced anniversary events or convention tie-ins. And there were no prices attached to the Chronicles 2027 slate.
Mattel did confirm Masterverse and the Origins Cartoon Collection are still alive, which given the silence is the reassurance collectors were listening for. Detail on that is on the Chronicles hub.
Frequently asked
What MOTU toys are coming in 2027?
Mattel revealed its full 2027 roadmap at San Diego Comic-Con in July 2026. It covers three MOTU Chronicles assortments, a rebooted vintage-style Origins line built around a Shadow Beast build-a-figure, a Target-exclusive Panthor, a Celebration four-pack, and a Snake Mountain reissue with a lava waterfall.
Why does 2027 matter for Masters of the Universe?
2027 is the franchise’s 45th anniversary. Mattel has said it is treating the year as a landmark, and the volume of product announced at Comic-Con reflects that.
Are there prices for the 2027 MOTU figures?
Mostly no. Mattel showed the roadmap without committing to street dates or prices for most items. Panthor is the clearest exception, confirmed as a Target exclusive for Spring 2027.
What is the Shadow Beast build-a-figure?
A build-a-figure spread across six purchases in the new vintage-style Origins line. Mattel paired it with new swappable hip joints so build-a-figure parts can also be fitted to existing Origins figures.
Sources
- Toy Habits, SDCC 2026 MOTU panel
- Toy Habits, Shadow Beast build-a-figure wave
- Toy Habits, Mondo SDCC 2026 panel
Written and edited by the heman.org news desk. AI-assisted, human-edited: see how we work.