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Amazon's streaming math keeps a Masters of the Universe sequel in play despite the box office crash

Trade coverage argues Amazon MGM may still weigh a Masters of the Universe sequel by valuing the film as a Prime Video asset rather than a theatrical earner, though no sequel has been greenlit.

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Amazon's streaming math keeps a Masters of the Universe sequel in play despite the box office crash
Source: Amazon MGM Studios / Sony Pictures Releasing International via SuperHeroHype

A wave of trade coverage this week frames a Masters of the Universe sequel as still possible despite the film’s weak theatrical run, with reporting that points to Amazon MGM Studios weighing the project beyond its box office number. No sequel has been announced or greenlit. The argument rests on how Amazon values a title once it leaves theaters.

The analysis traces to a Forbes piece by Caroline Reid, dated June 19, which contends that Amazon is looking past theatrical revenue when judging the film. Picked up by SuperHeroHype and ComingSoon, the reasoning is that Masters of the Universe gets a second life on digital platforms and Prime Video, where it could help draw or retain subscribers. The coverage floats a lower-budget follow-up or a streaming-exclusive continuation as alternative paths if the film performs at home. Box Office Mojo lists the worldwide total near 102 million dollars against a production budget reported between 170 and 200 million.

Amazon MGM Studios executive Kevin Wilson had described the opening as “a very solid start,” citing what he called a “passionate, multigenerational audience response” and tying the result to the studio’s “holistic distribution strategy” that generates awareness beyond the theatrical window. The film also planted a sequel seed on screen with the introduction of Princess Adora, He-Man’s twin sister, known to fans as She-Ra. On Rotten Tomatoes the film holds a 68 percent critics score and an 86 percent audience score.

Not every outlet accepts the sequel framing. Cosmic Book News argues that nothing in the Forbes report confirms a sequel has been ordered, and that the “set for sequel” headline rests on inference rather than a studio decision. For now the picture is the same one heman.org has tracked since the film opened June 5: a soft theatrical performance, a setup left open for She-Ra, and a studio that has not said what comes next.

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