Mattel will launch a new animated Masters of the Universe series, Tales from Eternia, on YouTube on Wednesday June 10, five days after Travis Knight’s live-action movie opens in U.S. theatres on June 5. Writer and director Matthew Brown announced the launch date in an Instagram post on Saturday, writing “At last I can speak about what I’ve been working on for the last 6 months: a new animated re-boot of The Masters of the Universe for Mattel. Launches June 10th exclusively on YouTube.” Brown’s LinkedIn lists the project as a 20-episode run.
The series sits inside what Mattel is describing as a multiyear MOTU roadmap. In the new issue of The Toy Book, Nick Karamanos, Mattel’s Senior Vice President of Entertainment Partnerships, told the magazine that “Mattel is investing in content designed to keep kids’ attention. New Masters of the Universe animation debuts on YouTube this summer, part of a multiyear MOTU roadmap.” Karamanos also told The Toy Book that he expects the original 1983 Filmation series to benefit from the new wave of attention: “My prediction is that the original series is going to be the next retro title to have its time in the sun once again.”
Tales from Eternia is the first new MOTU animated production since Kevin Smith’s Netflix run, Masters of the Universe: Revelation and Revolution, which released between 2021 and 2024. Earlier industry chatter that the new show would be a feature-film prequel has been ruled out, with the 20-episode shorts format pointing toward standalone Eternia stories aimed at younger viewers.
The YouTube launch lands during the opening week of the live-action movie, putting two Mattel-controlled MOTU offerings in front of audiences on consecutive weekends.
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